The KeepSafe Break-Away Collar protects a dog from collar strangulation by using a patented safety buckle that releases in emergency situations, such as when a dog is entangled with an object or another dog. The KeepSafe Break-Away Collar is available in four sizes; the breaking strength of each safety buckle has been engineered for its corresponding collar size. If a dog's KeepSafe Break-Away Collar becomes entangled, sufficient force is supplied to cause the safety buckle to release, freeing the dog from danger and saving it from possible strangulation. After the collar has released, it can be reattached and used again and again.

The strip used on the Reflective collars is made by 3M and is the best reflective and glow in the dark strip on the market.  They continue to glow and reflect for many years. 

Premier is dedicated to preventing needless injuries and deaths by providing you with KeepSafe, our life-saving break-away collar. Sadly, most dog owners are completely unaware of the risks and frequency of collar strangulation accidents until its too late. So many of the letters we receive carry this similar phrase: "I wish I would have known about collar safety sooner because my dog would still be alive."